William Wallace Group

3 Jul

Elegant. Refined. Creative.

⬥ Visual Identity
⬥ Design Collateral
⬥ Website

William Wallace Group is the amalgamation and evolution of entities formerly known as Events by William Wallace and Tassels Catering.

James and Will came to us with a vision for the new business, sharing how they wanted to elevate their offering across private dining, corporate, wedding and delivered catering, as well as how this should be communicated through a refined, elegant and creative identity and web experience.

The Brand Mark we developed quietly champions this new unified direction, with the rest of the ID supported by a simple yet sleek, monochromatic type system and pops of carefully-selected colours to complement the vibrancy of their offering across the board.

With a range of distinct audiences to cater for, the new website is designed to let the user plot their path and access what they need quickly. A bride trying to find a wedding canapé menu shouldn’t be distracted by content designed for William Wallace Group’s corporate audience. Conversely, an EA looking to learn more about corporate events shouldn’t have to wade through wedding content to reach their intended destination.

The experience is assisted by the addition of mega-menus and a detailed tagging system for each of the segmented menu sections.