A premium Australian Wagyu eating experience.
⬥ Visual Identity
⬥ Packaging Design
Yugo XB Wagyu is our second Wagyu ID project with Paradigm Foods, following the success of our collaboration with ROAM.
The name Yugo means ‘fusion’ in Japanese, and is a subtle nod to the product using Australian beef with Japanese genetics. As a force in the market, Yugo X Wagyu promises a premium Australian Wagyu eating experience, delivering high quality taste and tenderness that appeals to both local and international markets.
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We were asked to bring an elevated, contemporary and sophisticated quality to the visual identity, and chose to shun illustration in favour of letting letting colour and typography achieve the desired look and feel for the brand.
Working with Clare at Paradigm Foods is a pleasure, always bringing a strong understanding of brand and storied marketing experience to the table in order to provide us with a strong and detailed brief to work with.
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