Giltfree
It pays to do good.
⬥ Creative Direction
⬥ Art Direction
Giltfree is a Brisbane-born recycling initiative by Molten Store founder Jessy Cameron, and a concept that lets consumers swap their old jewellery for its gold value in the form of an EFTPOS gift card.
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Starting life as a smaller concept within Molten Store, Jessy saw this as an idea with a lofty, global message - simultaneously taking on 'buy now pay later' businesses whilst aiming to help curb the devastating impact of gold mining on the environment.
Giltfree has popped up at Indooroopilly Shopping Centre, taking its very first steps towards educating and rewarding users for recycling the world's gold already in circulation.
Brand Identity: Marisa Cotton
Photography: Georgia Wells Andre Cois
Post-production and Assistant: Joel Bankier
Video and animation: Caleb Hutchinson
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