The Tshirt Mill

New digs. New era. New look.

⬥ Brand Refresh
⬥ Brand Collateral + Apparel
⬥ Facade Design
⬥ Animation
⬥ Video

After more than 5 years in operation and with a brand new Newstead warehouse location locked in, The Tshirt Mill asked us to help evolve their visual identity to define a new era for the business.

We retained the colour palette and body font choices of the original identity to bridge the gap between the new and the old, with a logo system defined by repeatable features like concentric circles and lines to communicate the ease and efficiency of the team.

Staff uniforms are inspired by contemporary streetwear design and brand collateral also received touch-up in the process. The hero piece of the project is the warehouse facade, effectively gift wrapping the building in a hand-painted mural that uses forced perspective to grab the attention of customers and passers-by from all angles.