Dirty Laundry
Laundry services for hospitality people, by hospitality people.
⬥ Naming
⬥ Brand Identity
⬥ Website
Dirty Laundry was born out of the dissatisfaction experienced by hospitality business owners with the existing duopoly dominating the market's laundry and linen services. Recognising a significant gap for personalised customer care, the founders, leveraging their extensive experience in the hospitality industry, aimed to create a brand that resonated with hospitality owners' unique needs.
The challenge was to craft an identity that not only spoke to the expertise of the founders as industry insiders but also positioned Dirty Laundry as a relatable and appealing option for fellow business owners. The insight gained from years in the field guided the development of a brand that required minimal updates, acknowledging the busy schedules of the target clientele.
The chosen name, Dirty Laundry, instantly struck a chord for its witty relevance and set a distinct tone for the brand. The visual identity, characterised by a monochromatic palette, straightforward typography, and generous use of white space, cleverly balanced the playful brand name while ensuring clear communication.
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The branding extended to van wraps designed with catchy slogans, transforming them into moving advertisements and enhancing brand recall. This strategic branding has paid dividends, enabling Dirty Laundry not only to cater to its own laundry needs but also to attract a broad client base within the hospitality sector.
The company has seen significant growth, expanding its operations and eliminating the need for outbound sales efforts. The success and visibility of Dirty Laundry in Brisbane stand as a testament to the power of a well-conceived and executed brand strategy, making it a point of pride and a case study in effective branding within the industry.
