Floss

Cakes that make the occasion.

⬥ Visual Identity
⬥ Brand and Packaging Design
⬥ Photography
⬥ Website

Sam and Lizzy are the talented duo behind the highly-successful Florence Cafe.

After noticing an increased demand for their cakes and baked goods, they approached us to develop a brand and e-comm site that would position them as a digital destination for all things celebration cakes, minis and wholesale.

The Floss offering focuses on unique quality ingredients, flexibility with dietary requirements and a product that pairs perfectly with a bottle of wine.

Visual Identity: Salumi Studio
Website Development + Photography: Sophie Vaughan at Studio Gentle