Floss
Cakes that make the occasion.
⬥ Visual Identity
⬥ Brand and Packaging Design
⬥ Photography
⬥ Website
Sam and Lizzy are the talented duo behind the highly-successful Florence Cafe.
After noticing an increased demand for their cakes and baked goods, they approached us to develop a brand and e-comm site that would position them as a digital destination for all things celebration cakes, minis and wholesale.
The Floss offering focuses on unique quality ingredients, flexibility with dietary requirements and a product that pairs perfectly with a bottle of wine.
Visual Identity: Salumi Studio
Website Development + Photography: Sophie Vaughan at Studio Gentle
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