Mamma Catering
A visual identity prepared with love.
⬥ Visual Identity
⬥ Print & Digital Collateral
⬥ Website
Mamma Catering, a beloved wood-fired pizza truck, faced a challenge: their brand didn't fully capture their ambition to expand into wedding and event catering. They needed a brand that resonated more broadly while honoring their roots.
We crafted a new identity that blended traditional warmth with modern elegance, revamping the logo to reflect classic Mediterranean charm and contemporary appeal. The updated colour palette, custom typography, and illustrations infused the brand with the spirit of Mamma Catering's heritage.
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Central to the rebrand was the 'Mamma' character, embodying the brand's nurturing spirit through personal touches like handwritten notes and vintage photos, adding depth and authenticity. This rebranding had a significant positive impact on Mamma Catering's market presence, resonating with a wider audience and opening doors to new catering opportunities.
The refreshed identity not only elevated their profile but also positioned Mamma Catering as a versatile choice for various events, marrying Mediterranean tradition with modern sophistication. This strategic overhaul has set Mamma Catering on a path to becoming a key player in the culinary scene, ready to bring a taste of the Mediterranean to any celebration.
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