Duo Arthouse

Visual IdentityLogo DesignGraphic DesignWebsite DesignPhotography

22 Feb

Bringing global beauty into personal and professional spaces.

⬥ Visual Identity
⬥ Print & Digital Collateral
⬥ Website

Duo Arthouse, envisioned by Bree Ferrie and Lily McCarthy from The Drifting Duo, emerged as a unique e-commerce platform offering high-quality, framed prints capturing the essence of the world's most captivating locations.

The challenge lay in translating their vibrant travel experiences into tangible artworks while weaving the brand's core values of timeless elegance, classic design, and luxury into every aspect of the customer experience. Catering to a broad audience, from young professionals to empty-nesters, Duo Arthouse aspired to bring a piece of global beauty into personal and professional spaces, all the while integrating sustainability into its operations.

Our solution was the creation of a brand concept that takes inspiration from the world of publishing and fashion, with the intent to construct to be forever timeless, classic and luxurious.

A bold and distinctive all-caps typeface for the logotype extends its use to the brand’s type system for all headers and call-out text - allowing it to be the brand’s champion for key messages and brand recall.

The colours are anchored around the use of a warm white and soft gold, punctuated by a classical deep red. Selected accent colours are included to be used sparingly and in relationship to each other.

The impact of Duo Arthouse was significant. The brand managed to enchant its audience not just with the allure of its offerings but through the elegance and clarity of the shopping experience. By marrying a retro-futuristic aesthetic with sustainable practices, Duo Arthouse set itself apart, becoming a beacon for those seeking to adorn their homes and offices with the spirit of exploration and the timeless beauty of the natural world. In doing so, Duo Arthouse allowed their customers to bring the luxury of the world's landscapes into the everyday.